Target Audience of Horror Films
A key aspect of beginning the process of making my short film is gaining an understanding of who I am catering it to. To do this I will be investigating the typical target audience that appeals to the horror genre. Age Horror movies are clearly aimed towards the young adults and teenagers, between the age of 15-25 typically. Stuart Fischoff makes this clear in his investigation by stating the fact that young people need and enjoy intense stimulation: sounds, tastes and touch. They are risk takers when it comes to the senses. The height of this being fear and adrenaline, of which horror offers up plenty. It is stated via research data that those 60+ 'often have acquired stimulation fatigue and vulnerability anxiety regarding real or fantasy dangers.' Perhaps then this is why it is often seen that the young and reckless are the common victims of said films, while the old tend to play the creepy and bizarre; the juxtaposition of an old frail person taking on a terrifying ...





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