Audience Profile

Our ideal demographic is a man or woman who is already an avid fan of film. This person would know the conventions of horror and would be well versed in the tropes that apply to each sub-genre/grouping and would be a frequent viewer of horror movies. We image that he or she would be 30+ as they would ideally have experience of parenthood- although this is not necessarily vital for the film to have its full effect. We don’t believe that many people under the age of 18 would be the target audience as they don’t have the life experiences to access the full horror, based on the popularity of such films as Paranormal Activity to a younger demographic- unless said person is a fan of horror. The socio-economic grade would be ABC1 however there is a wide range of overlap to the C2DE range; there are no direct mentions or indicators of class or social difference. This definitely impacted the way we went about making our film. The aim we wanted our film to achieve was that nobody (characters or otherwise) is judged in anyway. By the end of the film, we wanted the audience to be in the position where they realised that the only way they could judge the characters were by their parental love. This is a criteria that isn’t mutually exclusive to just the upper class, or just the lower class, so means that the moral of our film isn’t accessible only to a certain NRS social grade.

They have an appreciation for the behind the scenes workings of film production. They will watch of all genres of film, and like to keep broad horizons, but do prefer well made cinema. They also are a fan of classic horror films, but also like discovering new, unique films that could be classified as partly horror (A Field in England – Ben Wheatley - 2013).  They are interested in all types of media and literature, and care about their image.

They are most likely married with children, or at least in a relationship with children, and happily so. As mentioned, one their favourite past times is film, they are a keen movie-goer, and are someone who believes in the power of cinema in its psychical form. Alongside this is their love of music. Their taste is eclectic and varied, with a strong belief in, and vast collections, of vinyl, tapes and other dying our music forms. They want to appreciate and preserve the past, whilst also partaking in the future. This is representative through their fashion- they normally wear expressive clothing, and stay true to their chosen style. Often, they will link their fashion choices to their other interests, e.g. fashion blogs/magazines, or music interests, for example mod style clothing. They are very appreciative of modern history via fashion. Live music and comedy is also something they are passionate about, and they are incredibly good at being part of a ‘tribe’ of people who they share a passion for a music genre with, but can also stay respectful to other people and their opinions and music taste.

Comments

Post a Comment

Popular posts from this blog

Target Audience of Horror Films

Image
A key aspect of beginning the process of making my short film is gaining an understanding of who I am catering it to. To do this I will be investigating the typical target audience that appeals to the horror genre. Age Horror movies are clearly aimed towards the young adults and teenagers, between the age of 15-25 typically. Stuart Fischoff makes this clear in his investigation by stating the fact that young people need and enjoy intense stimulation: sounds, tastes and touch. They are risk takers when it comes to the senses. The height of this being fear and adrenaline, of which horror offers up plenty. It is stated via research data that those 60+ 'often have acquired stimulation fatigue and vulnerability anxiety regarding real or fantasy dangers.' Perhaps then this is why it is often seen that the young and reckless are the common victims of said films, while the old tend to play the creepy and bizarre; the juxtaposition of an old frail person taking on a terrifying ...
Read more

What makes a good short film?

A short film has to essentially encompass all things a full length film normally would do: all within the space of, in our case, under 5 minutes. This is why it is so important to recognise all these factors and then try to apply to our own final task. First of all I think it would be beneficial to identify what classifies a short film. Typically the piece gains the title short film if under 40 minutes, fairly often these films will be on a much lower budget than the types you would see on the big screen. Also there tends to be a unity of time and action in these films, wherein the location remains the same and is within a short period of time. Obviously this is not always the case; one of our ideas initially was to have a day-to-day until one day something goes wrong esque film. While I do still believe this could be a valuable idea, because of our genre focusing on horror, it would be much more impactful if felt in the moment; if you could live the scene along with the main characte...
Read more

Analysis of two short horror films

I watched two short horror films. 'The Red Balloon' and 'The Smiling Man.' They both sufficiently fitted into the horror genre but in different ways. The red balloon was a short film about a babysitter looking after a young girl alone until it become apparent that something is wrong with the girl, until it is revealed that a psychiatric ward escapee is hiding in her room. The smiling man, was much stranger, and in my opinion scarier. It again was about a young girl however this time she discovers a strange smiling man/creature in her creature, who is revealed to have killed her parents. Inner. (Thematically) The Red Balloon had a young girl in it and alongside this, children's toys with a pink child's room. The child is always a signifier of danger or general creepiness in film, if you know the genre you are well aware that when a child is involved it tends to attract the paranormal. The children's toys are portrayed as creepy. This is obviously the oppos...
Read more