Beth Resendez A2 Media

In order to gauge the reaction from actual audience members it was vital that we showed our final product to those who would be within our desired demographic. Stuart Hall's reception theory states that everybody has the ability to interpret a text differently and that without an audience a text doesn't have a meaning all together. Media does not exist without audience, and ultimately our piece was made to entertain an audience and gain gratification, thus making the more/most effective feedback, the better.  Working in classroom setting helped greatly in that we gained a lot of verbal responses from almost everyone in our group. Something most of them noted was the use of music, 'Baby Mine' at the beginning was particularly effective, as well as the creepy toy box music used later, which 'made the film's childish themes more creepy', as said by a particular class mate. There was the general response on the originality of it- 'how weird' being perh...

My final short film, poster and double page spread all interlink and present a certain depiction of our film. The poster and double page spread succinctly present the stylistics of our film, in that they are also original in their design. Our film is anything but stereotypical in a sense and is, as said in my double page spread almost 'David Lynch-ian.' In saying that all three aspects did of course incorporate a good amount of conventional aspects also, in order to have a certain appeal and still remain within the bounds of the genre, while gearing towards a niche audience. We did this in order to accommodate to Steve Neale's genre theory wherein we repeated certain genre traditions in order to remain within the realms of horror, while remaining unique enough in order to gain interest from an audience. For one, our poster and double page spread both use direct screenshots from the production itself, presenting an obvious narrative which is then presented through our...

Our ideal demographic is a man or woman who is already an avid fan of film. This person would know the conventions of horror and would be well versed in the tropes that apply to each sub-genre/grouping and would be a frequent viewer of horror movies. We image that he or she would be 30+ as they would ideally have experience of parenthood- although this is not necessarily vital for the film to have its full effect. We don’t believe that many people under the age of 18 would be the target audience as they don’t have the life experiences to access the full horror, based on the popularity of such films as Paranormal Activity to a younger demographic- unless said person is a fan of horror. The socio-economic grade would be ABC1 however there is a wide range of overlap to the C2DE range; there are no direct mentions or indicators of class or social difference. This definitely impacted the way we went about making our film. The aim we wanted our film to achieve was that nobody (characters or ...

 "We want to create a film which will shock the audience, through carefully chosen sound and mise en scene, with a plot and story line which are not overly complicated but are still engaging due to the importance of babies and children in society. Through our film we hope to challenge the conventions that maternal capacity comes in one, identifiable look. Mother figures don't need to be pristine, biological, female or fit a certain mould. Love should be unconditional, and in our films case, it will be provided by a poltergeist who lost her son, many years prior to a new family with a baby boy moving into the house she used to occupy. We want the fear and tension in our film to be understated and kooky; to cater to a sophisticated audience of film enthusiasts & to be created through graphic matches, heightened sound, choice of editing order, and the slight distortion of everyday settings and scenarios"